MakeUGC

MakeUGC generates UGC style video ads: AI actors, voices, scripts, b roll, and product scenes. The feature set was growing fast, and each capability lived as its own tool with its own entry point.

The main issue was workflow. The user had to assemble the process in their head, and every new surface became another place to stop.

The core decision was to make a single prompt bar the front door of the product. The user describes the video, attaches product assets, and picks the generation mode inside the bar: talking actors, b roll, product in hand, or the video agent.

Script writing, voice, and text generation sit one tap away instead of living on separate screens.

For longer generations, the video agent runs the process as a conversation. It analyzes the input, proposes scenes, and asks for decisions along the way.

The agent asks its questions with tappable answers, and a progress checklist keeps the wait transparent instead of silent. Retention got its own path: cancellation offers a pause and targeted offers before anyone churns.

The landing page had to explain the offer quickly, without making the product feel like a pile of disconnected AI tools.

Pricing translates abstract credits into real outcomes: generations and videos, so plans compare themselves.