Alloca Launchpad

Alloca is a crypto launchpad. The first version was very limited, so the redesign went deeper than UI and touched the product itself.

The platform combines three different worlds: Chad Sales, Internet Capital Markets sales, and memecoins. Each attracts its own users and behaviors, so the product had to feel playful and fast in some places, structured and trustworthy in others.

The work started with research and product structure, before any UI. Information architecture, user modes, and core flows were mapped first to understand how the platform should hold all three mechanics together.

Research condensed into three user modes that drove most decisions: the memer who rushes through and wants an instant result, the founder who reads carefully and expects structure, and the flipper who hunts early entries. Almost every screen serves at least two of them at once.

Then came the full UI and a component system with color and typography tokens in two themes, plus developer annotations to keep the implementation consistent.

The token architecture has a semantic layer on top of the palettes, so the whole product flips between light and dark from one switch. Trust runs through the interface as a system too: verification badges, NSFW screening, and moderation states are components, along with a mono type scale for tickers, addresses, and market data.

Small frictions keep listings honest. The launch form asks founders how far along the project actually is, and the data locks after launch.

The final set shows selected product screens: enough to explain the product decisions without showing the whole file.